About Zed Lures™

Bob Good takes rare Tiger Trout with Zed

Inventor with a nice Cobia jigged up from 80 feet on an STX-Zed.

Zed: A term in mathematics that means, Infinitely Variable. The perfect description of the Zed Lure.

World's First Ascent Swimming Lure using Vortex Orientation: The ST series Zed swims down in a distressed-bait flutter-sink or back-swim action (controlled by the angler), then swims rapidly up on retrieve, nearly vertical on rapid retrieve or less steeply on controlled retrieve. Average rate of swim ascent is one foot upward for two feet of line retrieval depending on the angle of the line.

Variable Tail Swing and Rotating Flash: You control the lure. The speed of the Zed's swim action, tail swing and the rotating body flash, is dependant on your desired method of fishing and retrieval rate (Zed Lures do not spin).

Sonic Signature: The Zed Lure produces a low-frequency distress-pulse similar to that produced by a bait fish in distress, except much stronger, leaving behind a strong field of micro-currents that fish can actively follow. This is not an artificial rattle but a characteristic of the lure body. Fish do not approach out of curiosity (rattle) they approach to kill.

Polly-Glass Refractive Body: A combination of glass resin lets light refract in the lure body producing a Ghosting effect with an exceptionally bright body flash.

Imbedded Silicon Holographic Crystals: Not a vulnerable add-on coating, these specifically selected crystal colours last the life of the lure and mimic natural bait colour (Natural Colour Group) and panic-flash characteristics.

Versatility: The Zed Lure is whole tackle box of fishing options in a single lure. The same lure can be trolled, jigged, cast & retrieved, distance jigged (unique to Zed Lure), fished effectively in an inch of water over weeds and obstructions or fished as deep as current and the angler allow (down to several hundred feet).

Distance Casting: Easily out-casts other lures of the same weight. In real side by side tests the Zed Lure outcast other lures by 15 - 50%. The same characteristics that allow the Zed Lure to ascent swim provide aerodynamic lift on casting for extreme distance. Performs exceptionally well in strong cross and head-winds where other lures fail completely.