Coral Trout taken at 200 feet during Zed Lure field testing

Welcome To Zed Lures Australia®

TC Good weighed down by a huge Cobia that fell victim to an STX-Zed.

Silver Salmon find the Zed Irresistable.

Introducing: THE ZED CONCEPT DYNAMIC LURE™.

A true Revolution in Fishing Lure Design. Designed and Patented by its Inventor (patent 2002100282), Zed is the product of over 20 years of underwater field observation, watching the remarkable relationship of predator-prey, panic-flight and attack or strike-response stimuli. The Zed Lure was bio-engineered to include as many strike stimuli as possible in a single lure, incorporating the best way to draw fish in, while keeping the Zed in the strike zone. The result is a truly amazing lure incorporating extreme versatility and more strike response stimuli than ever packed in a single fishing lure. During just three years of field tests, Zed Lures have successfully taken over 150 species of fresh and saltwater fish, out-fishing all other lures and bait on offer in side-by-side fishing.

105 Chopper Blue (Tailor) catch and release in three hours field testing on ST-Zed First beautiful fall run Artic Char on a Zed Lure